Tarter names Jason Miller director of national accounts

Tarter USA appointed Jason Miller as director of national accounts on August 19, 2026, adding a retail and national-account veteran with experience at Lowe’s and Carry-On Trailer. The hire is aimed at deepening customer partnerships and supporting new growth opportunities across Tarter’s dealer, OEM and retail network.

Why it matters: - Jason Miller brings more than 20 years of experience in retail merchandising, national account management and growth strategy to Tarter USA. - The hire gives Tarter a leader with direct experience managing major retail relationships and large customer portfolios. - Tarter is positioning the role to support customer partnerships and long-term growth across farm, ranch, rural lifestyle, fencing, home and garden, pet and related markets.

What happened: - Tarter USA appointed Jason Miller as director of national accounts on August 19, 2026. - Miller most recently served as senior director of national accounts and business development at Carry-On Trailer Corp. - In that role, Miller managed national accounts including Tractor Supply Company, Lowe’s and The Home Depot. - Before Carry-On Trailer, Miller spent almost 14 years at Lowe’s Companies. - At Lowe’s, Miller advanced to merchandise director and senior merchant. - Miller led major hardware and lawn and garden businesses at Lowe’s.

The details: - Miller has a track record of developing customer relationships, leading cross-functional teams and building business strategies tied to sales and profitability. - In his new role, Miller will work to strengthen key customer partnerships and identify new growth opportunities. - Miller will also develop strategic programs and align customer needs with Tarter’s long-term business objectives. - Tarter USA is headquartered in Dunnville, Kentucky. - Tarter describes itself as a fourth-generation, family-founded American manufacturer with an 80-year legacy. - The company’s brand promise is “Built Proud, Built American.” - Tarter’s “Back 40 to Backyard” strategy supports dealer, OEM and retail partners across a national network. - Tarter says its products are built for strength, reliability and everyday performance. - Tarter’s contact listed in the release is Robert Matey at +1 800-733-4283. - The release also includes social links for Tarter USA on LinkedIn and Tarter TV on YouTube.

Between the lines: - The appointment signals Tarter wants more firepower in national retail accounts as it competes for shelf space and partner growth. - Miller’s mix of supplier-side and retailer-side experience could help Tarter better match customer needs with product and channel strategy.

What's next: - Miller is expected to focus on strengthening existing accounts and pursuing new sales opportunities. - Tarter will likely lean on the new hire to translate retail experience into broader distribution and partnership gains.

The bottom line: - Tarter is betting that a proven national accounts executive can help accelerate growth and deepen ties with major retail customers.