AMA Group debuts new cab and mechanical systems at EIMA International 2026

AMA Group is showing new cab interior, steering, electronics and mechanical components at EIMA International 2026 in Bologna from Nov. 10-14. The lineup is aimed at helping OEMs simplify machine design, wiring and integration across agricultural equipment.

Why it matters: - AMA Group is positioning itself as a design and integration partner for OEMs, not just a component supplier. - The new products are aimed at simplifying machine architectures, improving operator interfaces and streamlining installation and maintenance. - The launch underscores continued investment in agricultural machinery and off-highway equipment systems.

What happened: - AMA Group is exhibiting its latest product innovations at EIMA International 2026, held Nov. 10-14 at BolognaFiere in Hall 18, Stand B6. - The company is also showing a dedicated Garden display in Hall 33. - The exhibit includes an immersive cab interior concept and an agricultural equipment integration concept. - AMA is inviting OEM manufacturers and industry partners to discuss collaboration opportunities at the show.

The details: - AMA Instruments’ JOG-DIAL won the “Technical Evolution” award at the EIMA 2026 Technical Innovations Competition. - JOG-DIAL is a human-machine interface device that combines menu navigation, local function control and fingertip command acquisition with CAN communication. - AMA says the device helps OEMs simplify command and wiring architectures. - The electronics lineup also includes ag1ECU, a programmable control unit for machine functions, and cthECU, an expansion module for actuators. - In steering and guidance, AMA is introducing the FLEXYA modular steering column with a single lever for tilt and telescopic adjustment. - AMA is also showing the MPR VARYX electro-actuated steering column with two independent electric adjustments for OEM applications. - Seat Industries is presenting the ADVANCE, HYBRID and TEKNICO EVOLUTION driver seats. - The HYBRID seat is integrated into AMA’s immersive cab interior concept. - In mechanical components, the AMA CARDAN PRO includes advanced protection, external lubrication access and quick-mounting systems. - A new HUB system features a sensor, reinforced leg and disc. - The HUB system removes welded parts and provides usage data to monitor equipment lifecycle and wear.

Between the lines: - AMA is using EIMA to show how its cab, electronics and mechanical businesses fit together in one integrated offer. - The company’s pitch to OEMs is that early collaboration can shorten development cycles and reduce complexity in machine design. - President and CEO Alessandro Malavolti said EIMA is a test bench and viability checkpoint for the company’s latest work. - Malavolti said AMA wants to act as an industrial partner for OEMs from the early stages of a project.

What's next: - AMA will continue meeting with OEM manufacturers and industry partners during the Nov. 10-14 event. - The company is expected to use the show to advance collaboration around cab components, mechanical components and catalogue offerings. - AMA’s broader business units on display include Cab Components, Mechanical Components and Catalogue. - AMA reported more than 243 million euros in revenue as of Dec. 31, 2025, and operates 19 production plants and 34 locations worldwide.

The bottom line: - AMA is framing its EIMA 2026 presence as a proof point for integrated machine systems, with new products designed to make OEM development simpler, faster and more customizable.