TrueFlame teams with Stoney Ridge Farmer on multiyear outdoor kitchen build

TrueFlame has launched a multiyear partnership with farmer and creator Josh Draper to document an outdoor kitchen build on his North Carolina farm for more than 1.2 million followers. The series is part product demo, part real-world test of the brand’s appliances and cabinetry.

Why it matters: - The partnership gives TrueFlame a long-form, real-world showcase for its outdoor kitchen line. - Draper’s farm audience spans more than 1.2 million followers across YouTube and Facebook. - The series positions the products in an everyday working-farm setting, not a staged showroom.

What happened: - TrueFlame, a premium outdoor kitchen brand from AMD Direct, entered a multiyear agreement with Josh Draper, the creator behind the Stoney Ridge Farmer channel. - The partnership began in March 2026. - Draper is building a TrueFlame outdoor kitchen on his farm in Stoneville, North Carolina. - He is documenting the project for his YouTube and Facebook audience.

The details: - The Stoney Ridge Farmer channel follows Draper’s daily work on a farm in the foothills of the Blue Ridge Mountains. - The TrueFlame series covers the project from planning and layout through installation and the first cook. - The kitchen combines TrueFlame appliances with outdoor kitchen cabinetry from Stoll Industries. - The build includes a TrueFlame 40-inch grill, a 30-inch griddle, a double side burner, a power burner, a farmhouse sink and two 24-inch refrigeration units. - Videos already posted show the cabinetry and appliance installation and the finished kitchen. - Draper joined TrueFlame at Booth #25055 at Hardscape North America 2026, held Oct. 21-23 at the Kentucky Exposition Center in Louisville, Kentucky. - Draper met dealers, designers and installers at the booth on Oct. 21. - Draper returned the morning of Oct. 22 to film a walkthrough of the TrueFlame lineup with a member of the AMD Direct sales team. - The walkthrough video is available here, and the TrueFlame product introduction begins at 3:05. - TrueFlame grills, cooking accessories, storage, vent hoods and AMD refrigeration are sold through authorized dealers. - More information is available at TrueFlame’s website.

Between the lines: - The campaign leans on creator-led proof instead of traditional advertising. - Showing the kitchen on a working farm helps frame durability, usability and design as the main selling points. - The HNA appearance extends the partnership beyond social video into trade-show outreach with dealers and installers.

What's next: - Draper’s series will continue as the outdoor kitchen moves through future stages and uses on the farm. - TrueFlame is likely to keep using the project as a content engine across digital and trade audiences. - The company’s dealer network remains the sales channel for the products featured in the series.

The bottom line: - TrueFlame is turning one farm kitchen build into a multiyear marketing platform with creator reach, product demos and trade-show visibility.